Our slow and steady growth in New Age Rural Retail Frontiers

In the present times when connectivity and mobility are at their peak we are able to buy, shop and expect product deliveries anytime anywhere. Virtual buying is a larger reality and this is where retail distributors like us come into picture.

Being a leading rural retailer for the past one decade, we believe in transforming the barriers between real and virtual. We are proud to have a large network of existing Loyalists, massive reach in rural India and a solid market report to back us in our rural retail distribution mechanism.

Our smart mix of online payment and offline doorstep delivery system defines our customer relations and integrates the overall shopping experience. As a growing name in O2O (online to offline) commerce, Senrysa’s Next Door Hub model brings millions of unbanked and underserved population into the realm of real world stores.

We are now a pan-Indian retail distribution name that delivers Banking, Insurance, E-commerce, B2C and B2B services. We also have partnerships with topnotch Insurance, Logistics, technology and commercial companies to create an environment of massive social inclusion that includes rural and urban India in accessing cost-effective quality products and services.

We aim to become the topmost ecommerce service providers where ever-growing sales channels reach a nationwide customer base.

Our social inclusion goals and measures are:

  • Education for all.
  • Generating Income potential for the masses.
  • Eradicating deprivation.
  • Housing Solutions.
  • Enriched Health Benefits.
  • Employment Opportunities.

Our game changing approach in retail distribution model brings forward an evolution in rural distribution systems that include barefoot agents, syndicated distribution, corporate linkage, extension counters and privileged relationship between customer and the retailer. We aim to introduce availability of products, competitive advantage, collaborative distribution channels and high penetration in rural areas of India.  Our prime focus will always remain in achieving social inclusion at a national level. This will also fulfill our goal of transforming small scale manufacturers to become dealers.

Senrysa’s Next Door Hub business model establishes promotion, opportunities and co-operative marketing and operation. Societies need to be well-organized and our efforts in extensive social inclusion carries forward a bigger dream of ‘A Growing India’. We utilize potential markets to feed our rural retail distribution and attract change in consumer behavior and demand gratification.

Financial Inclusion for the Unbanked Indian population

The term Financial Inclusion (FI) was first used in India in April 2005, in an annual statement published by the RBI governor Y.Venugopal Reddy. Much later the term got its meaning and started being used widely across the globe. Some strategic banking facilities were provided to numerous households in Mangalam, Puducherry for the time in 2005. There have been numerous efforts put forward since then. In January 26, 2015 Pradhan Mantri Jan Dhan Yojna was announced which made financial mission have a bigger and clearer entry into mainstream India.

We have universally accepted the fact that inclusive growth cannot be attained without Financial Inclusion. “The new rural finance paradigm is premised on the fact that rural people are bankable,” according to Nagarajan and Meyer, 2006. Affordable financial services must be made available to the poor and vulnerable social/economic groups to create economic empowerment. An economically empowered ecosystem builds a socially inclusive system. This provides equal opportunities and affordable financial services available to all, an equal society.

Currently India is considered as a nation with thousands of economic possibilities and we are all responsible to eradicate inequality and poverty. Without an inclusive financial system entrepreneurs, start-ups and small financial organizations would not be in a position to take advantages of growth opportunities. Rural communities largely remain untapped. An empowered rural nation will make the national economy completely empowered. Rural India is financially unserved.

Senrysa Technologies has been providing doorstep delivery services and cash in-cash out transactions to rural population through its BC (business correspondents). Rural citizens in north east and central India have known us for our ICT-based banking through BCs. We have brought banking facilities to the doorstep of millions of unbanked people.

Due to the unavailability of bank branches in many semi-urban and rural regions of north-east India our company has come up with bricks and mortar branches for improved financial inclusion.

Rural communities are highly underserved. They have every right to avail quality financial services. An inclusive growth is all about connecting rural India with modern banking services. The most important characteristic of FI is making cost-efficient banking products available to the poor and unbanked population.  With our 3000 touchpoints we are a proud player

Financial inclusion is not important just for individuals but for economies as well, since it works as a bridge connecting a nation’s social and economic development. As the present times call for an all-pervasive financial inclusion Senrysa is rightly in action presenting the best financial and banking technology solutions to our rural customer base.

Our real-time technology driven BFSI services include AEPS (Aadhaar Enabled Payment System) banking transactions, Tele-Medicine, Advisory services and Logistics. Senrysa is committed to provide low priced quality BFSI products to the rural masses. Our close proximity to the target population (rural India) makes us a suitable partner in fulfilling the national objective.